Attribution &
Growth Engineering
We engineer the infrastructure that connects your product, your marketing partners, and your revenue — so every dollar spent on influencers, affiliates, and paid media is traceable from first impression to paying customer.
What We Deliver
The Full Picture
Campaign Architecture & Partner Programs
We design your influencer, affiliate, and ambassador program from scratch — promo code strategy, commission models (flat fee, CPA, rev-share, tiered bonuses), partner onboarding, and channel taxonomy across 20+ acquisition sources.
Attribution Infrastructure
Real-time event pipelines ingesting conversions from RevenueCat, Impact.com, Stripe, and ad platforms. Multi-touch attribution mapping content → partner → promo code → install → trial → paid conversion → revenue. No double-counting.
Social Media Strategy & Execution
Channel strategy per platform — Instagram reels, TikTok, YouTube integrations, podcast reads, CCTV placements. Content format guidance, influencer selection criteria, campaign cadence, and A/B testing frameworks for creative and messaging.
Product Growth Integration
Deep link infrastructure preserving attribution through app store. Cohort analysis by acquisition channel — retention, LTV, and churn segmented by source. Feed product analytics back into marketing decisions.
Partner Payout & Performance
Automated conversion-to-payout calculation. Performance leaderboards ranking partners by revenue, CAC efficiency, and content quality. Partner-facing reporting, fraud detection, and configurable payment triggers.
Analytics & Ongoing Optimization
Channel comparison dashboards, funnel analysis, revenue forecasting, budget allocation recommendations, alert systems for CAC spikes, and period-over-period reporting — all real-time, not next-day batch.
Tech Stack
Infrastructure
Industry-leading tools connected into a unified marketing infrastructure.
RevenueCat
Subscription event webhooks, trial-to-paid tracking, LTV calculation, and revenue attribution tied directly to acquisition channels.
Impact.com
Affiliate network integration, partner commission tracking, automated payouts, and conversion postbacks.
AppsFlyer / Branch
Mobile attribution, deep linking, deferred deep links, SKAdNetwork 4.0, and audience segmentation with S2S postbacks.
Meta Ads API
Campaign-level spend, CPA, ROAS tracking by ad set. Server-side conversion events bypassing iOS ATT limitations.
Google Ads & YouTube
Cost-per-view analysis, conversion tracking, keyword attribution, and video content performance measurement.
HubSpot / CRM
Lead scoring, partner relationship management, email campaign tracking, and deal pipeline attribution.
Supabase & Postgres
Real-time data layer — webhook ingestion, canonical event schema, queue-based processing, row-level security, and edge functions.
PostHog / Mixpanel
Product analytics, funnel visualization, cohort retention curves, feature usage tracking segmented by acquisition source.
Stripe & Payment Processors
Subscription lifecycle events, revenue recognition, refund tracking, and payment-to-partner reconciliation.
Custom Webhook Pipelines
Bespoke S2S integrations for any data source — normalized into canonical schema with health monitoring, retry logic, and dead-letter handling.
Outcomes
Results
Average ROAS Improvement
After implementing proper attribution and cutting spend from misattributed channels.
Wasted Spend Eliminated
Identifying influencers and channels that reported conversions they didn't actually drive.
Conversion Visibility
Webhook-driven pipeline — conversions appear in seconds, not next-day CSV imports.
Channels Unified
Instagram, TikTok, YouTube, podcast, CCTV, Meta Ads, Google Ads, organic, referral, expo, affiliate — one view.
Get in Touch
Let's fix your attribution
Tell us about your marketing stack and we'll show you where attribution gaps are costing you — with a clear plan to fix them.